Advanced Micro Devices said on that it would refresh its AMD Radeon HD family of graphics processors in the first half of the year as well as launch new “Never Settle” free video game bundles program in the first quarter of 2013. Both initiatives are designed to revive sales of AMD’s graphics cards that dropped substantially in the fourth quarter of 2012.
“To help accelerate desktop GPU sales in the channel and reinforce our long term strategy to be a leader in gaming, we launched the “Never Settle” campaign in the quarter. This promotion was well-received by partners and consumers as we bundled some of the season’s hottest games with our highest-performing graphics cards. […]We will launch a follow-on promotion this quarter pairing our highest-performing graphics cards with some of the most anticipated game titles of 2013,” added Mr. Read.
The head of AMD did not elaborate on details, but it is logical to expect AMD to release its high-end Radeon HD 8000-series “Sea Islands” graphics cards later this quarter and in Q2 2012 to boost demand from performance enthusiasts. The higher performance difference between the premium Radeon HD 7000 family and Radeon HD 8000 family will be, the higher demand from gamers AMD will see for the new products.by anton shilov
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